Business Analyst - Digital MarketingJob Details

Business Analyst - Digital Marketing

Business Analyst - Digital Marketing

Job Code : BSA-21-0073

Positions : 2

Job Type : Full Time

Location : Sunnyvale, California, USA

Key Skills :

2 years ago

Job Description:

The Business Analyst will work with key stakeholders, design, development and QA teams to clarify and communicate business needs and contribute to the definition and design of solutions. You will ensure the alignment of user experience goals, technical solutions and business needs.

Activities you will perform include experience design and business process analysis, needs assessments, requirements gathering and solution definition throughout the design and development lifecycle. You will also help create processes to manage requirements for all stakeholders and work with senior interactive producers responsible for creating customer-facing interactive experiences for internal company website and the retail store application.

This position requires a solid track record of gathering and documenting product requirements in a variety of systems environments. You must be comfortable leading workshops, working meetings and presentations. Experience in collaboration with internal creative and development teams, as well as stakeholders is important. You will be working with the retail division as well as the company's internal development group.

The ideal candidate will be comfortable with ambiguity and change, able to focus on the smallest detail as well as define strategic plans. This role provides the opportunity to change the way customers interact with our retail division both in and out of the stores. A passion for creating digital experiences is essential.


·         Self-starter, self-motivated, self-directed, self-sufficient

·         Committed to excellence and an outstanding attention to detail

·         Excellent written and verbal communicator, with great interpersonal and presentation skills

·         Demonstrated experience producing technology project artifacts including: use cases, requirements documents, design functional specifications and process flows

·         Demonstrated experience in technology solution management, including: usability/GUI design, web application development methodologies and object-oriented development approaches

·         Strong knowledge of end-to-end web technologies

·         Previous experience in business / systems analysis

Additional Requirements

·         A passion for creating digital experiences is essential

·         Own and develop relationship with users, working with them to optimize and enhance our system

·         Acts as interpreter who facilitates communication between business, design and technical teams

·         Help design, document, and maintain system processes

·         Make recommendations to product team based technical issues or user experience related questions

·         Communicate key insights and findings to product team

·         Constantly be on the lookout for ways to improve monitoring, discover issues, and deliver better value to the user

·         Product Manager

·         Marketing

·         Digital Marketing

·         Creating Digital experience

·         User Experience

·         Dealing with marketing and/or creative teams

·         Dealing with interactive producers

·         Dealing with Engineers

·         Requirements gathering and analysis

·         Gathering and documenting product requirements

·         Needs assessment

·         Define and design of solutions

·         Define strategic plans

·         Design process analysis

·         Business process analysis

·         Use Cases,  

·         Developing BRD

·         Design functional specifications

·         Process flows

·         Online marketing

·         Leading workshops

·         Making Presentations

·         Product Manager

·         Scrum Master

·         Agile

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